Keywords in App Optimization
In general, for Google Play Store many web developers do not like keywords to be given most importance while many others oppose this. But with Apple App Store most people agree on keywords being used, as according to the number of downloads, keywords are considered as the crucial ranking factor.
This is so as the ranking algorithm used in Apple App Store is not as sophisticated as the one google play Store by uses. In a sense, Apple App Store is more like the search engines from decades ago when no complicated algorithms were used for rankings.
Since you do not have an unlimited text field given for the keywords, you have to be very picky regarding the selection of keywords. Quite naturally, keywords are the most vital part of the title as well as the description, so need to give special attention to these areas. It's really helpful if you perform some A/B tests along with these to find the best combinations.
Sometimes working with the keywords come naturally, but sometimes you are required to be more creative. For example, if you are selling an app with many competitors, then you may have to give consideration to minor keywords as well. You should begin with the major keywords, but if this takes you nowhere, you can think about less competitive keywords also while doing keyword research for your mobile app development.
You can take help of keyword tools to give you better ideas. There are many such tools available online. If your focus is on local markets, do not forget to localize keywords as well. Such keywords can create a huge difference in your popularity.
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