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Wednesday, September 12, 2018

Create a Sitemap


We speak about off-page SEO a lot. Managing, auditing and creating your backlinks is an important aspect of SEO, and this keeps getting complex. On-page SEO is a priority topic also, especially now that Google's diverting towards semantic search, and the old-school methods don't seem to perform as they used to be earlier. 
                                                                                                                    
No doubt those are very critical aspects of Web Promotion,  but there's one thing we need to forget about. SEO isn't not only off- or on-page. The technical side of the process also needs to be given importance. In fact, if you do not have the strong technical foundation, other SEO efforts may bring no results at all.                                                                                                                           



                                                                                                                                
You may be knowing how important your sitemap is. It informs the search engines about the structure of your website and lets them discover fresh web content (If you have not created a sitemap, you should create one right now. You can do that in Website Auditor by simply creating a project for your site, going to the Pages dashboard, and selecting the Sitemap button.)
                                                                                                               
While creating your sitemap ensure the following:
                                                                                                         
Clean. Ensure that there are no errors, redirects and URLs blocked from indexing in the sitemap otherwise, search engines could ignore the sitemap like it isn't there.                                                                                                                                                       
Up-to-date. Take care to update your sitemap whenever content is added to your website or changed, this will enable search engines to discover new content soon.                                                                                                                                                     
Concise. Google would not crawl sitemaps with more than 50,000 URLs. So,  you must keep it much shorter than that to make sure that your most priority pages are crawled earlier: generally, it is seen that shorter sitemaps result in more frequent crawls.                                                                                                                                           
Register in Search Console. This will inform Google about your sitemap. You may submit it manually to Google Search Console or write its location anywhere in your robots.txt file.

1 comment:

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